astroturfing

Astroturfing is a form of social manipulation that involves simulating support or enthusiasm for a specific idea, product, or organization by creating a false sense of social acceptance. The term refers to artificial turf (“astroturf”), which resembles natural grass but is actually a synthetic product. In the case of astroturfing, positive comments, reviews, articles, or social media activity are falsely generated or manipulated to deceive the public opinion.

Purpose of Astroturfing

The main objective of astroturfing is to influence social perception by artificially boosting the popularity or support for a particular idea or product. Companies, organizations, or interest groups may employ this technique to create a false image of social endorsement, which can influence the decisions of consumers, voters, or other target groups.

Methods of Astroturfing

There are various methods of astroturfing, including:

• Creation of fake social profiles: Creating multiple fake accounts on social platforms to simulate real support.
• Payment for positive reviews: Hiring individuals to write fake positive reviews of products or services.
• Organizing fake campaigns: Launching simulated social campaigns or protests aimed at manipulating public opinion.

Effects of Astroturfing

Astroturfing can lead to misinformation, misleading consumers, and breaching social trust. When false opinions or reviews are widely spread, it can have negative consequences for individuals making decisions based on such information.

It is important to be aware of the existence of astroturfing and approach information and opinions available on the internet critically to avoid manipulation and make informed decisions.